Xingu - Your agency for Amazon Ads & Content
Xingu – Your agency for Amazon Ads & ContentXingu Advertising is your specialized Amazon agency with offices in Munich and Düsseldorf – Germany. Since 2018, we have been helping brands from all over Europe to increase their performance on Amazon – with a clear focus on Sponsored Ads, Amazon DSP and scalable retail media strategies. As a certified Amazon Advanced Partner, we deliver data-driven solutions with measurable impact – strategically, operationally and technologically sound.
Our roots lie in the media and performance business
Xingu Advertising was founded by a team with more than 15 years of experience in digital marketing. Our managing directors know each other from their time together at Ströer – the largest German marketer – and combine expertise from agencies, media companies and brand worlds.
We understand Amazon holistically and across all channels
Many agencies come to Amazon from the product sales side – we come from the media side. Of course, we also have seller professionals and former Amazon key account managers in our team. But our focus is on the interaction of all disciplines along the funnel.
We think Amazon full-funnel - from awareness to conversion
Our approach combines content, performance advertising, SEO and data analysis into an end-to-end setup. Whether upper funnel via DSP and streaming TV or lower funnel via sponsored ads and listings: we optimize the entire customer journey.
Our own tools ensure clear strategies and clean insights
If standard solutions are not enough, we develop our own. Our analytics platform provides detailed evaluations and SEO-relevant impulses. It is supplemented by our campaign tool, which intelligently combines planning, implementation and optimization.
For us, understanding service is not just an empty phrase
We are partners, not suppliers. Our team of experienced specialists works with foresight, a focus on solutions and a passion for quality. Our claim: service at eye level – efficient, transparent and measurably successful.
Our management team
Our team combines expertise in media, e-commerce and technology – with many years of experience on the manufacturer, agency and platform side. We think strategically, act operationally and always keep an eye on the big picture. Our specialists are passionate, precise and service-oriented – with a clear focus on sustainable performance. What sets us apart: flat hierarchies, short decision-making paths and the will to get a little better every day.
Alexander Nelkenstock
Managing Director
Manuel Siedler
Managing Director
Levent Iscan
Head of Consulting
Caroline Book
Teamlead Advertising
Marcel Wischhusen
Director eCommerce
Josef Hartmann
Director Account Management
Stefan Kotous
Head of Content
Samuel Stelzer
Chief Technology Officer
Our partnerships
As a certified Amazon Advanced Partner, we are one of the leading agencies in the European Amazon ecosystem. Our close collaboration with Amazon is based on many years of experience, a deep understanding of the platform and proven operational excellence. As part of the Axel Springer Group, we benefit from a strong network, technological infrastructure and strategic clout. These partnerships enable us to support brands in the retail media environment in a scalable, market-oriented and future-proof manner.
Our locations: Munich & Düsseldorf in Germany - close by, active throughout Europe
Xingu is an Amazon advertising agency based in Munich and Düsseldorf – and active for our clients throughout Europe. Our proximity to Amazon, the central exchange with platform teams and the direct line to decision-makers make us a strong partner for all those who want to grow sustainably on Amazon.
Our agency structure enables individual, market-specific support – whether you want to scale in Germany, Austria, Switzerland or other European core markets.
Our success stories
Every brand has its own story – we help write it. In our success cases, we show how we have made brands successful on Amazon with sponsored ads, DSP, content optimization, retail consulting and analytics.
Whether it’s a full-funnel campaign, scalable advertising strategy or listing relaunch – our best practices stand for measurable results, creative solutions and collaborative partnerships.
Let us inspire you – and find out what is possible for your brand with Xingu.
EINHELL
Granular Amazon DSP setup with over 1,000 line items significantly increases efficiency, target group precision and sales – customized campaign structure for Einhell’s complex product range.
GARNIER
249 % more sellout, 189 % higher ROAS: With a full-funnel strategy, A+ optimization & keyword focus, we achieved maximum visibility and a strong increase in sales for Garnier’s vitamin C serum.
NAPOLEON GRILL
Streaming campaigns on Netflix & Prime Video increased brand awareness by 6.5 % and led to 80 % more brand searches – with 97 % VCR a complete success in full-funnel marketing.
What our clients say about us
Interested in learning more?
We’re looking forward to hearing from you.
