Xingu Analytics solutions
Market Monitoring
Amazon Keyword Tracking & Share-of-Voice: Secure targeted visibility
If you want to be successful on Amazon, you need to know where you stand in the market – and where the competition is moving. With our Amazon Market Monitoring, we continuously analyze the search of voice, track relevant keywords and specifically observe the performance of the most important competitors. In this way, we create a sound database for strategic decisions, targeted optimizations and sustainable visibility on the key search results pages.
Results
Our market monitoring service provides precise insights into the Amazon search results pages (SERPs) and shows how visible your brand really is on the keywords that are most important to you. At the same time, we analyze which competitors appear in these positions and how their presence develops over time.
This combination of keyword tracking and competitor analysis enables us to recognize strategic changes at an early stage – be it due to new products, changes in advertising budgets or aggressive price campaigns by competitors. Our clients benefit from permanently controlled visibility on the decisive keywords and can take targeted countermeasures before market share is lost.
Expertise
Our in-depth experience in the field of sponsored ads forms the basis for effective market monitoring. We know which keywords have the greatest influence on performance and how positions, visibility and click behavior can change.
With this experience, we not only analyze our clients’ own visibility, but also the movements of relevant competitors. We identify market trends, evaluate changes on the search results pages and help to react quickly and based on data.
Our focus is always on the sustainable management of visibility – not just on short-term effects, but on long-term presence on the keywords that are decisive for sales and brand success.
Details
As part of our Amazon Market Monitoring, we continuously track our clients’ most important keywords and analyze how their share of voice develops on the search results pages. We not only look at rankings, but also at changes over time – with a focus on stability, growth opportunities and potential threats from new competitors.
This analysis of the competition helps us to take targeted measures before relevant positions are lost. Whether changing keyword budgets, new ASINs in the top rankings or noticeable fluctuations in visibility – we make these developments visible and translate them into specific recommendations for action.
The result is a strategic early warning system for Amazon brand management: Always know where you stand. Always know who is moving. And always know what to do next.
Do you not only want to know how your products are performing, but also how your competitors are performing on Amazon?
Then our Amazon Market Monitoring is exactly the right service for you. With precise keyword analysis, continuous tracking and in-depth competition monitoring, we ensure that your brand remains visible in the long term.
Make a no-obligation inquiry now and actively manage your own market position.
Interested in learning more?
We’re looking forward to hearing from you.
