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Xingu Analytics, AMC and monitoring: using Amazon data strategically
If you want to advertise successfully on Amazon, you need more than just good campaigns – you need precise data and the right analysis tools. With Xingu Analytics, the Amazon Marketing Cloud (AMC) and our Market Monitoring, we create a sound database for targeted decisions, precise targeting and real competitive intelligence. Our customers benefit from bundled expertise, intelligent tools and in-depth Amazon analyses that are updated daily and are permanently available.
Xingu Analytics: All Amazon data in one place
With Xingu Analytics, we bundle all relevant data sources – from Sponsored Ads and Amazon DSP to retail data from Vendor and Seller Central. This enables us to precisely analyze the impact of individual measures, draw well-founded conclusions and further develop strategies based on data.
Our customers receive free access to a powerful reporting tool that provides daily updated KPIs in clear dashboards. This allows advertising measures to be evaluated and adjusted in real time. All data is stored permanently so that historical developments can be accessed at any time. Xingu Analytics is therefore the foundation for consistently data-driven management of all Amazon activities.
Amazon Marketing Cloud (AMC): In-depth analyses, precise targeting
As one of the first agencies in Europe to carry out AMC analyses in 2021, we have in-depth expertise in using the Amazon Marketing Cloud. AMC enables granular insights into campaign data, customer behavior and interactions across different advertising channels.
With AMC’s analysis and targeting capabilities, we create customized audience segments for DSP and Sponsored Ads campaigns. These segments are based on actual user behavior and allow campaigns to be controlled even more precisely. As a result, we not only increase the efficiency but also the relevance of our advertising measures and reach the target groups at exactly the right time.
For us, AMC is more than just an analysis tool – it is a strategic control instrument for data-driven marketing on Amazon.
Market monitoring: real-time observation of the competition
With our Market Monitoring, we offer a continuous analysis of the share of voice on Amazon search results pages. This allows us to track exactly how visible our customers – and their competitors – are performing on the most important keywords.
This visibility data enables us to recognize market movements at an early stage and react strategically. As soon as a competitor moves forward on a key keyword or shifts market share, we can take targeted countermeasures. In this way, we ensure that our clients are always present where their target groups are searching and buying.
Market Monitoring complements our advertising expertise with in-depth market transparency – a valuable basis for any long-term growth strategy on Amazon.
Xingu Analytics
Xingu Analytics
Amazon Marketing Cloud
Amazon Marketing Cloud
Market Monitoring
Market Monitoring
Whether it’s precise ad impact analysis, intelligent targeting, or real-time visibility monitoring – with Xingu Analytics, Amazon Marketing Cloud, and our Market Monitoring, we turn your Amazon data into a competitive advantage.
Get in touch now and kick-start data-driven growth on Amazon.
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