Xingu Content solutions
Maximum Performance for Your Products
Excellent Amazon product optimization: images, texts and SEO perfectly combined
Do you want to take your product presentation on Amazon to the next level? With our approach to Amazon SEO optimization, product image optimization and holistic listing optimization, we ensure that your products are presented in a visible, relevant and convincing way.
Find out here how mobile-optimized content, emotional storytelling and data-based keyword strategies can sustainably increase your Amazon success.
Our content philosophy: Selling through visibility, emotion and data
At Xingu, we believe that excellent Amazon content should not only look good, but above all sell. That’s why we rely on a holistic strategy based on three strong pillars: Mobile First, customized copywriting and data-driven keyword strategy.
With our expertise in Amazon image optimization, the creation of SEO-optimized listings and comprehensive product optimization, we make brands sustainably successful on Amazon.
Mobile First: Content for the mobile customer journey
Over 75% of Amazon traffic today is generated on mobile devices. That’s why we consistently optimize every aspect of your content for mobile use.
Our optimization starts with the main image: the packaging is integrated, central USPs are graphically highlighted and optimized for perfect readability on small displays.
The lifestyle images that we develop also show specific usage scenarios – emotional, relevant and strong in terms of conversion. On average, we create between five and seven high-quality product images per product in order to optimally accompany the customer journey and maximize conversion rates.
We also design brand stores to be mobile-friendly in order to offer a consistent and compelling brand experience on every device.
Individual copywriting: storytelling that sells
Texts on Amazon must not only inform, but also arouse emotions and create trust. Our copywriting approach is based on emotional storytelling, combined with clear communication of benefits – always SEO-optimized and tailored to the requirements of e-commerce.
Every product description, every bullet point and every headline is created individually so that it clearly and convincingly conveys the most important benefits of your product.
Our goal: no generic descriptions, but content that positively influences purchasing decisions and creates real brand experiences.
Data-driven keyword strategy: Relevance beats pure search volume
Successful product optimization on Amazon starts with the right keyword selection. With the help of our Xingu Suite, the Product Opportunity Explorer and Amazon Brand Analytics, we identify precisely those terms that not only bring in traffic, but also actually promote conversions.
We don’t focus on quantity, but on relevance: High-volume but unspecific terms such as “bicycle” would lead to scatter loss for a specialized e-bike. Instead, we prioritize keywords that promise a close fit in terms of content and a high purchase probability.
This results in an SEO strategy that combines visibility AND sales success.
A+ (Premium) Content
A+ (Premium) Content
B+ Content
Image Creation
Brand Store
Brand Story
Localization
Good content on Amazon does not happen by chance – it is the result of a clearly structured strategy. With our experience in Amazon content image optimization, the creation of highly effective SEO images and comprehensive product optimization, we create content that is not only found, but also sells.
Our philosophy: mobile optimized, emotionally designed and data-based implementation – for more visibility, more conversions and sustainable success on Amazon.
Take Amazon content to the next level now: With perfect image optimization, emotional product texts and a data-driven SEO strategy. Talk to us – we’ll show you what real brand success on Amazon looks like!
Interested in learning more?
We’re looking forward to hearing from you.
