Our approach - strategy meets implementation
As a specialized Amazon agency, we combine data-based processes with creative implementation. Our claim: customized advertising and content strategies that are precisely tailored to your products, target groups and markets. Whether sponsored ads, DSP, display advertising, SEO texts or international localization – we develop solutions that perform both technically and in terms of content.
On this page, we use our tried-and-tested approach to show you how we work in the areas of advertising and content – transparent, structured and with a clear focus on efficiency and impact.
Auf dieser Seite zeigen wir dir anhand unseres bewährten Vorgehens, wie wir in den Bereichen Advertising und Content arbeiten – transparent, strukturiert und mit einem klaren Fokus auf Effizienz und Wirkung.
Our advertising approach
Technology that can do more than standard
With us, no tool stands between you and your performance – but a technology stack that makes everything possible. With our specially developed Xingu Suite and Xingu Analytics, we manage Amazon campaigns in a targeted, data-based and automated way. Whether sponsored ads or Amazon DSP – our technology delivers precise insights and ensures that no budget is wasted. The advantage: you get deeper insights, clear recommendations and real-time performance.
Consulting that combines platform logic and business goals
We don’t just understand Amazon technically – we understand it strategically. Our holistic consulting helps you to link campaign goals with business interests: branding, sales, new customer acquisition or internationalization. We guide you through the entire funnel – from upper funnel awareness to mid-funnel activation and lower funnel performance. We take into account your product range structure, your positioning and your target groups – with a clear view of the big picture.
Performance that makes budget efficiency measurable
Our campaigns are not just live – they are controlled, optimized and programmed for impact. We use the perfect mix of sponsored ads, DSP and retargeting to reach your target group at exactly the right time. We track ROAS, conversion rates and TACOS in real time, shift budgets dynamically and constantly test new approaches. For us, maximum performance means that every budget used works precisely for your goal – and shows this in the reporting.
Our advertising team is looking forward to your inquiry
Our approach to Amazon Content
Data-driven strategy - the first step to success
Before we write a sentence or design an image, we analyze your product, your category and the competition. Using the Xingu Suite, Amazon Brand Analytics and the Product Opportunity Explorer, we identify relevant keywords, product trends and optimization opportunities. Our strategy is based on search volume, relevance and target group behavior – for listings that not only rank, but convert. This is how we create the content foundation for your success on Amazon.
Texts, images & listings - mobile optimized, emotionally staged
Our content strategy is based on a clear principle: content must sell. We combine emotional storytelling, SEO-optimized copywriting and mobile-friendly image concepts to create product pages that sell quickly. From A+ content to premium brand stores: we tell your brand message in a way that reaches your target group – visually and in terms of content. We work with tools such as Canva, Figma and real market insights from Amazon.
Localization that is more than translation
International content needs more than good language – it needs relevance. We start every localization with target market-specific keyword research, then develop a master content and hand over the implementation to experienced native speakers. Each translation is not only adapted linguistically, but also to local search habits, consumer logic and cultural contexts. This results in content that is convincing in every market – not just in theory, but in the end result.
Our content team is looking forward to your inquiry
Interested in learning more?
We’re looking forward to hearing from you.
