Xingu Advertising solutions
retail data streaming tv
Retail media and streaming TV combined: maximum reach, precise targeting
Are you looking for innovative ways to effectively address your target groups via moving images? Using retail media data and renowned streaming TV providers, we combine high-quality streaming reach with exclusive first-party data from leading retailers such as Rewe, Zooplus and Flaconi. This results in data-driven, highly precise campaigns that measurably increase both brand awareness and performance. Combine streaming and retail media intelligently now and tap into new growth potential!
Results
With our retail media streaming TV solution, brands increase their reach and relevance to a new level. By intelligently combining streaming TV campaigns with exclusive first-party retail data, we not only reach target groups on platforms such as Prime Video, Netflix, Sky, DAZN or Zattoo, but also do so on the basis of real purchase and interest data.
Instead of relying on traditional, broad-based TV advertising, companies can use us to target their campaigns precisely at users who are ready to buy.
Thanks to data from partnerships with leading retailers such as Rewe, Zooplus, Flaconi, Lidl, Douglas, HolidayCheck and DocMorris, we are able to achieve an extraordinarily high level of target group precision – without wastage.
The result: brands benefit from enormous visibility on the big screen, reach their potential customers at exactly the right moment and sustainably increase the efficiency and impact of their branding and awareness campaigns.
Expertise
Our expertise in the field of retail media streaming TV is based on the profound linking of two worlds: Retail Media and Connected TV.
We have in-depth expertise in the use of first-party data from the retail sector and the targeted playout of advertising campaigns on the largest streaming platforms.
Through close cooperation with retailers such as Rewe, Zooplus, Flaconi and many others, we have access to exclusive, data protection-compliant target group profiles that go far beyond traditional demographic data. We combine this data with the possibilities of modern streaming platforms to develop customized moving image campaigns for each brand.
Our experts not only create the strategy, but also accompany the campaigns throughout: from the selection of the right target groups, through the creative conception, to the detailed reporting of the results. We always keep the full-funnel perspective in mind – from the first brand interaction to the actual purchase decision.
Details
Our approach to retail media streaming TV is highly individualized. Depending on the client’s needs and objectives, we develop customized campaigns that make intelligent use of retail data and are tailored to the respective target group.
We start with a detailed analysis of the brand strategy and the defined target groups. Based on this, we identify the appropriate retail data sources and streaming platforms to ensure maximum reach and high precision.
The campaigns are played out on leading streaming platforms such as Prime Video, Netflix, Sky, DAZN and Zattoo – each tailored to the consumption habits of the defined target groups.
During the campaign, we continuously analyze the performance data and flexibly adjust targeting, frequency and creative to achieve the best results.
By closely linking Retail Media Insights and streaming TV placements, we enable brands not only to build reach, but also to generate qualitative contacts with a high purchase probability.
Expand your retail media strategy now with high-precision streaming TV targeting! Contact us – we will develop your individual retail media streaming TV campaign for maximum brand impact and measurable success.
Interested in learning more?
We’re looking forward to hearing from you.
