Xingu success stories
Emporia
Full service on Amazon: Retail account management and seller support in the best practice case
What happens when an Amazon brand is managed holistically – from content to advertising to account management? This Xingu case shows how we set up a sustainable growth strategy for Emporia. As an Amazon agency with a focus on retail and seller-vendor support, we took over the operational and strategic management of all central areas – with clearly measurable results. A real best practice example of successful Amazon account management from a single source.
Increase in sales:
+41 %
ROAS:
+27 %
Returns rate:
-12 %
Initial situation
Emporia wanted to significantly expand its own presence on Amazon. In addition to increasing sales, the company wanted to increase organic visibility, improve conversion rates and at the same time relieve the internal teams. They were looking for a partner who could not only set up campaigns, but also provide strategic and operational support for all relevant topics in the Amazon channel – from content to vendor conditions.
Details
As an experienced Amazon agency with comprehensive retail and account management expertise, we took over the entire management of Emporia’s Amazon presence. At the content level, we optimized all product detail pages according to mobile-first principles, developed new A+ content and revised the brand store visually and structurally.
In the area of advertising, we set up a scalable sponsored ads setup that was specifically geared towards visibility, ROAS and keyword performance.
At the same time, we took over retail account management: this included operational support in Seller- and Vendorcentral as well as the negotiation of conditions, strategic annual planning and the preparation of annual meetings with Amazon.
This holistic approach enabled Emporia to outsource all central processes – with full strategic control and regular coordination.
Results
The results of the collaboration speak for themselves: sales on Amazon increased by 41%, organic visibility improved significantly and ROAS increased by 27%. At the same time, the optimized communication on the product pages led to a noticeably lower return rate – a directly measurable effect of targeted content and structured user guidance.
The Emporia case shows how effective Amazon account management in combination with strategic retail support and operational implementation leads to sustainable growth – efficiently, in partnership and based on data.
Are you looking for an agency that not only places ads, but also provides strategic support throughout the entire Amazon setup?
Xingu is your partner for account management, retail vendor support and holistic seller consulting.
Get in touch now and develop your Amazon case together.
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