Xingu success stories
Hekatron
Content that differentiates: SEO, images & B+ listing optimization for Hekatron
What makes a strong Amazon listing – and how does it become a real brand advantage? In this Amazon Content Best Practice Case, we show how we implemented a holistic content strategy for the fire protection manufacturer Hekatron. Our agency solution combines B+ listing optimization, high-quality images, precise SEO and mobile-first thinking – for more visibility, more conversions and a clearer brand positioning among the competition.
Conversion Rate:
+30%
Glance Views:
+62%
Organic Sales:
+37%
Initial situation
Hekatron was represented on Amazon with a large number of high-quality products, but found itself in an environment in which many offers were perceived as comparable or interchangeable. Despite the strong product quality, there was a lack of differentiation, visibility and a clearly recognizable brand advantage on the search results pages and product detail pages. The challenge was to make quality, origin and expertise more visible – across all touchpoints.
Details
As a specialized Amazon content agency, we developed an individual content strategy for Hekatron that is both visually and structurally convincing. At the heart of this was the optimization of the entire B+ listing – including titles, bullet points, product descriptions and structured backend keywords.
We paid particular attention to the creation and optimization of high-quality product images that visually convey USPs such as quality, safety and origin. By designing the images in a mobile-first way, we ensured that all content was also communicated clearly and comprehensibly on smaller screens.
At the same time, we carried out a data-driven SEO analysis with the aim of serving generic search queries in a more targeted manner. In doing so, we identified keyword opportunities where Hekatron could grow organically – independently of paid ads.
Results
Our optimization had a clearly measurable effect: the conversion rate increased by 30 %, the Glance Views increased by 62 % and organic sales grew by 37 %. Hekatron was able to successfully differentiate itself from the competition, build a differentiated brand perception on Amazon and significantly improve its visibility on the most important keywords.
The case shows how targeted B+ listing optimization, SEO and content strategy can enable brand-building differentiation even in a technical environment – data-based, visually clear and strategically thought through.
Do you want to differentiate your Amazon listing, gain more visibility and convince with strong content?
Then Xingu is your agency for content optimization, SEO, images and B+ listing strategy. Get in touch now and shape your Amazon success together.
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