Levent Iscan
Shoots faster than his shadow – with know-how and end-to-end solutions on Amazon.
About Xingu
The best solution for your brand
Xingu is a European full-service agency specialized in Amazon, founded in 2018. As part of Axel Springer and an award-winning Amazon Advanced Partner, we use our expertise to drive our clients' success – helping brands master the complexity of e-commerce and reach their goals.
We work with these partners
Our story
Founded in 2018 in Munich & Düsseldorf
Xingu was founded in 2018 – with offices in Munich and Düsseldorf. Our strategic setup lets us serve clients worldwide effectively and deliver tailored solutions that meet the specific challenges of every market.
- Founded
- 2018
- Locations
- Munich & Düsseldorf
- Clients
- Worldwide
- Status
- Amazon Advanced Partner
- Part of
- Axel Springer
Our approach
Holistic consulting is our promise
Market-leading technology, real consulting and maximum performance – thought together.
Top-notch tech: Xingu × Pacvue
With Pacvue, we rely on market-leading technology. That means you benefit from proven expert tools – and we invest our time fully in advising you.
Holistic consulting
We simplify complexity and make the right decisions together with you. Instead of optimizing single measures, we guide you through the Amazon jungle – always with an eye on the full potential of Sponsored Ads and Amazon DSP.
Maximum performance
For us, best performance means the ideal mix of relevant campaigns and the most effective use of budget. We factor in your customers' search behavior and bundle products into product groups to maximize relevance.
Process
Our approach in four steps
From analysis to daily optimization – data-driven and transparent.
01
Analysis
We use our tools to analyze categories and evaluate products. Sellout, reviews, ratings and content readiness play a key role. The goal is the ideal starting point for campaign planning.
02
Plan
Based on the analysis, we form product groups – with maximum relevance for the Amazon algorithm and taking your strategic priorities and input into account.
03
Execution
We put the plan into action: every product group gets an individual campaign set that reflects your assortment strategy.
04
Optimization
Through Pacvue, you track the results of our daily optimization. Thanks to the product groups, we can react to strategy changes or seasonal effects at any time – automated ad and commerce rules control bids and budgets around the clock.
Xingu USP
Technology meets experts
Our strength is the combination of leading technology and real experts.
Tech experts
We build technology-driven solutions. At the center is Pacvue: the platform brings retail media, commerce operations and measurement together in one unified commerce operating system – the foundation for data-driven content optimization and campaign management.
Media experts
We bring strong media and marketing expertise. At the same time, running performance campaigns is the core of our business. That gives you the perfect mix of upper- and lower-funnel experts.
Agile consulting
We act as an agile speedboat for our clients. Fast, pragmatic and uncomplicated, we turn opportunities into action – creating real competitive advantages beyond slow corporate processes.
Everything from one source
Advertising, Content, Consulting and Analytics – all from one source. Because all disciplines interlock, they reinforce each other: content strengthens campaigns, data steers the budget. Your benefit: everything works together, and you have one partner who can really do it all.
Partnerships
Strongly connected
We're part of a strong network – to your advantage.
Axel Springer
As part of Axel Springer, we draw on their resources and expertise to meet the growing demands of the advertising market – and deliver outstanding solutions to our clients.
Amazon Ads Advanced Partner
We have been an Amazon Advanced Partner since the program launched. Before that, we were one of only three Preferred Partners in Germany – proof of our long-standing commitment and expertise in the Amazon ecosystem.
Pacvue
As a technology partner, Pacvue is part of our tech stack – a retail media management platform we use to steer and automate campaigns with data.
Our team
The people behind Xingu
A well-rehearsed team – these are the people behind it.
Marcel Wischhusen
Master of metrics: pairs media know-how with solid performance expertise, right on target.
Josef Hartmann
Steers accounts with team spirit and slots DSP campaigns home as cleanly as a penalty.
Caroline Book
Sets the pace: steers advanced retail projects as fast as she rides her road bike.
Caroline Preuß
Serves up e-commerce strategies with a love of detail and a proven recipe for success.
Moritz Wehmeier
Knows online marketplaces like the back of his hand and scores with deep seller expertise.
Jennifer Bojovic
Her positive energy works like magic: puts a smile on every client's face.
Maximilian Fater
The director: wins people over with unshakable composure and Oscar-worthy film knowledge.
Zoé Deleu
Turns a gift for languages and market expertise into charming growth curves – with savoir-faire.
Fiona Munzert
Formula 1 speed: works flat out with lightning-fast reactions.
Jingyu Wu
Navigates the advertising universe: combines SPAD and DSP with pinpoint AMC measurement.
Ivan Pervushin
Architect of digital worlds: builds rock-solid infrastructure and future-proof IT solutions.
Manuel Siedler
Always keeps the big picture in view, pairing holistic thinking with innovative ideas.
Alexander Nelkenstock
As fired up as Steve Jobs with a fresh idea: keeps the innovative approaches coming.
Stefan Kotous
Combines feel-good vibes with holistic content strategies.
Celina Paas
Runs like Swiss clockwork, with a love of detail and the happiest clients around.
Christopher Golgert
Our content playmaker: delivers creative assists and finishes that hit the target.
Ariadni Karalis
Creative like Walt Disney facing a blank sheet of paper – one-of-a-kind concepts are born.
Dennis Holthaus
Stages products like a director stages a film – every scene lands, every word sells.
Steffen Buchholz
Blends media know-how with sales instinct and takes brands where reach really counts.
Victoria Stegemann
Thinks brands without borders: combines outstanding marketing know-how with analytical sharpness and creative ideas.
Testimonials
What clients say about us
“
Working with Xingu allowed us to take our Amazon presence to a new level. We were especially convinced by the holistic approach: from SEO-optimized B+ Content to new, appealing B+ images to extensive A+ Content that clearly highlights our USPs — every piece fit together perfectly.
Valentin BitzKey Account Manager · Hekatron
“
Xingu gets straight to the point on Amazon – uncomplicated, effective and focused.
Sabrina KreuelsHead of e-Commerce · Medisana
“
A reliable partner with efficiency, precision and agility that fits our day-to-day business very well!
Yingyan CaoChannel Marketing Manager · HUAWEI
“
From preparation to execution, the launch of our scooter was a complete success – data-driven, scalable and smartly supported by targeted placements such as Prime Video.
Lara KoopmannMarketing Communications Manager · Segway
“
The effective and uncomplicated collaboration with Xingu has significantly contributed to the revenue growth of our brands. The whole team is always very reliable, attentive, helpful and proactive. We value our cooperation highly.
Daniela HirschmannDeputy Sales Director GSA · Epoch Traumwiesen
“
A likeable team with fast, high-quality results! We work with the agency on B+ Content and are thrilled with the quick and reliable execution. The collaboration is uncomplicated and a lot of fun. We can recommend the agency without hesitation.
Anja RitterE-Commerce/Sales and Trainer · Cloer Elektrogeräte GmbH
“
Working with Xingu is simply fun: fast, solution-oriented and absolutely reliable. The coordination was very pleasant and the result fully met our expectations – a clear recommendation!
Anabel GudeTeam Lead Marketing E-Commerce · Osram
“
With the Xingu team we found the perfect partner for our Amazon Vendor account, scaling the business at will: from managing the PAN-EU accounts and vendor manager support to catalogue creation. Thank you to the Xingu team for our great shared successes.
Karin SchaumbergerHead of Sales & Marketing · emporia Telecom
“
For years, Xingu has kept developing our collaboration and our campaign setup. This lets us steer our large and complex product portfolio in Sponsored Ads and DSP optimally and at a granular level at all times.
Akin EsenLead Digital Marketing · ASUS
FAQ
Frequently asked questions
Xingu combines technology with deep marketplace understanding and extensive media expertise. With leading technology like Pacvue, we work data-driven and develop individual solutions tailored to our clients' specific needs. On top of that, our full-funnel approach lets us act across all relevant channels, such as Amazon DSP, social commerce and streaming TV.
We offer a full range of Amazon Advertising services, from creating Sponsored Ads to using Amazon DSP to exclusive display formats like the Dynamic Sitebar. Our focus is on maximizing performance through strategically planned, optimized campaigns and using your budget as efficiently as possible.
Our collaboration starts with a detailed analysis of your company, your products and your target audiences. We then develop a tailored strategy and create content and campaigns optimized for your success on Amazon. Throughout the collaboration, we ensure regular optimization and full transparency through data-driven reporting with Pacvue.
We work with a clear philosophy: mobile-first, individual copywriting strategies and data-driven keyword analysis. Our content is always tailored to the mobile user experience, emotionally engaging and SEO-optimized – to increase not just visibility but also conversions.
We rely on leading technology like Pacvue. It lets us analyze data, run targeted keyword research and measure campaign success in real time. We also use Amazon tools such as Brand Analytics and the Product Opportunity Explorer to identify the best opportunities for our clients.
We run individual keyword research for every country to make sure the most relevant keywords are prioritized. After creating a master content version, which you approve, our native speakers translate the text and integrate the local keywords to ensure the best possible performance in every market.
We measure success through concrete metrics such as CTR (click-through rate), CPC (cost per click), ROAS (return on advertising spend) and conversion rate. Our Pacvue-powered analytics platform lets us monitor campaign performance in real time and make fast, data-based adjustments to keep improving results.
Our services are tailored individually to every client's needs, so pricing varies depending on the scope of the collaboration and the services required. That said, we offer transparent pricing models and make sure every euro invested is put to the best possible use. Contact us for a tailored quote.
We offer flexible models tailored to your brand's needs – from project work to long-term partnerships, depending on your goals and the scope of the collaboration. Our aim is always to find the best solution for your specific requirements.
Depending on the type and scope of the campaign and the specific goals, it can take a few weeks before the first significant results become visible. We optimize continuously and deliver regular reports, so you can track the progress and development of your campaigns at any time.