From Sponsored Ads to Amazon DSP to Streaming TV, Twitch and high-impact display: we connect upper- and lower-funnel into one strategy that turns reach into measurable sales – data-driven, technology-powered and backed by deep Amazon expertise.
Stagnating revenue and rising CPCs are holding many brands back. Sound familiar?
Rising competition and complex marketing mechanics are squeezing margin on Amazon.
The impact and attribution of your ad spend stay unclear.
There's no reliable basis for budget allocation decisions.
Both run side by side instead of together — leaving the potential of Amazon's channels untapped.
As real Amazon advertising experts, we live retail media every single day. Our approach is clearly full-funnel: we connect upper-funnel branding with lower-funnel performance to put ad budgets to maximally efficient use.
We use every relevant channel – from Streaming TV to social commerce ads to Amazon DSP and Sponsored Ads. We're especially proud of exclusive solutions like our Dynamic Sitebar: a high-impact display format within Amazon DSP that's only bookable through Xingu.
Our ambition: not just to run ad campaigns, but to create real brand experiences and measurable success on Amazon and beyond.
From Sponsored Ads to Amazon DSP to Streaming TV – usable on their own or as a holistic system.
Maximum visibility with data-driven Sponsored Ads.
Sponsored Products, Sponsored Brands and Sponsored Display – with a focus on data-based campaign architecture, creative execution and Amazon know-how. With Pacvue you get 24/7 access to your most important KPIs.
Measurable results with a custom Amazon DSP strategy.
Programmatic campaigns aligned to your funnel goals – from awareness to activation to retargeting. With the Amazon DSP entity seat, we steer directly: no detours, no limitations.
Reach on the big screen.
Streaming TV campaigns via Prime Video Ads, curated CTV bundles and Fire TV placements. Steered with Amazon signals and AMC data – ideal for awareness and launches.
Communities and mobile environments.
Twitch campaigns, online video including vertical video, and audio ads – reach in engaged communities and mobile environments, steered with Amazon data.
Impact that goes far beyond standard banners.
Exclusive high-impact display formats – above all In-Article Ads in premium editorial environments – combined with precise Amazon-data targeting for maximum attention.
There's no one-size-fits-all with us — just a process tailored to your goals, your product range and your budget.
We don't just optimize your ACoS — we optimize your TACoS. A precise audit of your campaign setup and market environment eliminates wasted spend before the first euro goes out, and reveals which campaigns are truly profitable.
Our direct line to Amazon gives you exclusive insights and beta access, so you move before the competition even hears about it. High-end tools set up your campaigns faster and more precisely.
We end the silo thinking: by seamlessly connecting Sponsored Ads (SPAD) with display and video ads (DSP), we unlock synergy effects that measurably increase purchase likelihood.
With the Amazon Marketing Cloud (AMC), we make visible what others can only guess. We analyze which touchpoint actually led to the purchase, and optimize the media mix where it returns the most.
There's no "set and forget" with us. We test, analyze and scale in a continuous loop and react to market changes in real time – as an extension of your own team.
These Xingu services complement your endemic campaigns perfectly – one click to the right solution.
Strong product images, A+ Content and Brand Store make sure your ads aren't just seen but bought — where visibility meets persuasion.
Learn more →Every euro of unjustified deductions flows back into your Amazon Ads – a flywheel that lifts revenue and ad budget at the same time.
Learn more →Custom AMC analyses decode the entire customer journey and show which touchpoint actually drives the purchase.
Learn more →Maximum scalability through full-funnel marketing and data-driven AMC insights.
Full-funnel launch: reach that converts into sales
Launching the new Segway scooter needed more than classic performance marketing: the goal was to occupy the entire full funnel and scale the launch with data from the Amazon Marketing Cloud (AMC).
We connected branding activity on Prime Video with high-converting search campaigns – from first awareness through Amazon DSP and Performance+ to sales via Sponsored Ads. That maximizes visibility while precisely measuring how the video ads influence the final purchase.
From first awareness on Prime Video to the purchase – how we activated the launch across the entire funnel.
To build awareness for the new product line, we ran Prime Video ads using extensive data analysis. By combining purchase-intent and lifestyle attributes with demographic data, we reached a broad yet still relevant audience.
Users who saw the Prime Video ads were re-engaged through remarketing – either via a 3P video placement on desktop or a full-screen video placement on mobile. Amazon's ability to guarantee addressability relies on unified logins across all devices.
We used image creatives to re-engage users who had previously interacted with the Segway Prime Video campaigns or who belonged to the relevant in-market or lifestyle segments. To optimize the campaign, we used Performance+'s AI feature and defined audiences through contextual retargeting.
Through Amazon 3P deals and additional inventory from our partner Triplelift, we served personalized e-commerce ads to users based on their searches and interests. We retargeted the audience that had engaged with the Prime Video ads, generating further touchpoints beyond Amazon.
After lifting brand search volume through awareness and consideration efforts, we addressed these engaged users with relevant products via Sponsored Brands, Sponsored Brand Video, Sponsored Products and Sponsored Display Ads. This strategic approach is measurable via AMC and highly effective at driving traffic to product detail pages.
We specifically targeted cart abandoners through custom AMC segments using Amazon DSP and Sponsored Ads. By reinforcing brand awareness and showcasing the newly launched products, we aimed to drive these users to complete their purchase.
higher click-through rates with the Xingu Dynamic Sitebar compared to standard Amazon display formats.
higher purchase likelihood through the combination of Amazon DSP and Sponsored Ads (SPAD).
Revenue growth through targeted audience expansion.
among users exposed to our Prime Video ads.
more branded searches during the campaign.
The campaigns on this page aren't snapshots – we've run most of them for years, through launches, peaks and slow quarters alike.
What matters most rarely shows up in a report: how fast decisions get made, how honestly budgets get discussed, and whether someone thinks ahead when things get tight. The brands here say it in their own words.
Valentin BitzKey Account Manager · HekatronWorking with Xingu allowed us to take our Amazon presence to a new level. We were especially convinced by the holistic approach: from SEO-optimized B+ Content to new, appealing B+ images to extensive A+ Content that clearly highlights our USPs — every piece fit together perfectly.
Yingyan CaoChannel Marketing Manager · HUAWEIA reliable partner with efficiency, precision and agility that fits our day-to-day business very well!
Daniela HirschmannDeputy Sales Director GSA · Epoch TraumwiesenThe effective and uncomplicated collaboration with Xingu has significantly contributed to the revenue growth of our brands. The whole team is always very reliable, attentive, helpful and proactive. We value our cooperation highly.
Anabel GudeTeam Lead Marketing E-Commerce · OsramWorking with Xingu is simply fun: fast, solution-oriented and absolutely reliable. The coordination was very pleasant and the result fully met our expectations – a clear recommendation!
Akin EsenLead Digital Marketing · ASUSFor years, Xingu has kept developing our collaboration and our campaign setup. This lets us steer our large and complex product portfolio in Sponsored Ads and DSP optimally and at a granular level at all times.
Sabrina KreuelsHead of e-Commerce · MedisanaXingu gets straight to the point on Amazon – uncomplicated, effective and focused.
Lara KoopmannMarketing Communications Manager · SegwayFrom preparation to execution, the launch of our scooter was a complete success – data-driven, scalable and smartly supported by targeted placements such as Prime Video.
Anja RitterE-Commerce/Sales and Trainer · Cloer Elektrogeräte GmbHA likeable team with fast, high-quality results! We work with the agency on B+ Content and are thrilled with the quick and reliable execution. The collaboration is uncomplicated and a lot of fun. We can recommend the agency without hesitation.
Karin SchaumbergerHead of Sales & Marketing · emporia TelecomWith the Xingu team we found the perfect partner for our Amazon Vendor account, scaling the business at will: from managing the PAN-EU accounts and vendor manager support to catalogue creation. Thank you to the Xingu team for our great shared successes.
We work with the leading technology and platform partners – to your advantage.
As a Pacvue partner, we run your campaigns with market-leading retail media technology – setup, automation and 24/7 reporting in one system.
We are an Amazon Advanced Partner – with a direct line to Amazon, exclusive beta access and ad formats before the competition even hears about them.
We scale brands on Amazon – with full-funnel advertising that truly moves the needle. Fast, flexible and always with the bigger picture in view.
Shoots faster than his shadow – with know-how and end-to-end solutions on Amazon.
Master of metrics: pairs media know-how with solid performance expertise, right on target.
Steers accounts with team spirit and slots DSP campaigns home as cleanly as a penalty.
Sets the pace: steers advanced retail projects as fast as she rides her road bike.
Serves up e-commerce strategies with a love of detail and a proven recipe for success.
Knows online marketplaces like the back of his hand and scores with deep seller expertise.
Her positive energy works like magic: puts a smile on every client's face.
The director: wins people over with unshakable composure and Oscar-worthy film knowledge.
Turns a gift for languages and market expertise into charming growth curves – with savoir-faire.
Formula 1 speed: works flat out with lightning-fast reactions.
Navigates the advertising universe: combines SPAD and DSP with pinpoint AMC measurement.
Architect of digital worlds: builds rock-solid infrastructure and future-proof IT solutions.
Always keeps the big picture in view, pairing holistic thinking with innovative ideas.
As fired up as Steve Jobs with a fresh idea: keeps the innovative approaches coming.
Combines feel-good vibes with holistic content strategies.
Runs like Swiss clockwork, with a love of detail and the happiest clients around.
Our content playmaker: delivers creative assists and finishes that hit the target.
Creative like Walt Disney facing a blank sheet of paper – one-of-a-kind concepts are born.
Stages products like a director stages a film – every scene lands, every word sells.
Blends media know-how with sales instinct and takes brands where reach really counts.
Thinks brands without borders: combines outstanding marketing know-how with analytical sharpness and creative ideas.
We connect classic lower-funnel performance marketing directly with brand-building DSP campaigns into one profitable full-funnel system. That scales your brand sustainably and keeps your growth from stalling when CPCs plateau.
DSP lets you reach your audience exactly where they stream and browse, building the awareness you need. That drives a major lift in your shop's conversion rate, because we accompany customers across the entire journey.
AMC is our strategic brain: it lets us decode the customer journey across every channel and see which euro delivers the biggest impact. That's how we increase purchase likelihood by up to 300% by combining DSP and SPAD.
We don't optimize ACoS in isolation — we steer your budget, data-driven, to wherever it generates the most overall growth. Exclusive Amazon betas and deep analysis secure you a share of voice that permanently displaces competitors.
After an initial deep dive into your data, we develop a tailored strategy that pays into your most important KPIs right away. From day one, you benefit from our direct line to Amazon and our operational excellence.
Because we're deeply embedded in the ecosystem, we're often among the first to hear about updates and adjust your strategy immediately. We navigate your brand safely through algorithm changes or new competitive situations.
We prioritize maximum transparency and meet regularly in fixed check-ins to discuss performance and upcoming campaign phases. That keeps the strategy aligned with your business goals.
Real-time reporting gives you full transparency on every important KPI, like TACoS and ROAS. You don't have to wait for the next report – you see the results with one click, whenever you want.