Loadbee: Why It Pays to Publish Your Optimised Amazon Content on Other Platforms
Roll graphics, videos and A+ assets out automatically to further online shops – for more conversions and brand consistency.
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Best Practices for Amazon
Your source for best practices, cases, how-tos and strategies around Amazon Advertising, Sponsored Ads, DSP, content and the Amazon Marketing Cloud (AMC) – hands-on, data-driven and strategically thought through.
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AdvertisingAmazon Ads for B2B: How to Reach Business Customers via SPAD and DSP
Address business customers specifically through Sponsored Ads and the DSP – even with long buying cycles and an efficient budget.
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ContentAI Agents & Return Prevention: How AI Visibility Boosts Your Performance
Mistaken purchases happen when expectation and reality drift apart. How to meet customer needs better and cut returns.
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ContentThe New Modular Amazon Title Structure: Product Titles Within the 75-Character Limit
Starting July 27, the new 75-character limit applies to Amazon product titles. Learn all about Item Highlights & how to stay in control!
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AnalyticsBeyond ROAS: Driving a Growth Strategy with Complex AMC Analyses
Learn how complex AMC analyses on incrementality and CLV help you scale your strategy profitably.
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AdvertisingEnd-to-end with the Amazon DSP: how to plan and optimize your campaigns with first-party data
Find out how to activate first-party data for your Amazon DSP campaigns with the Ads Data Manager (ADM) and boost performance.
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AnalyticsAMC Paid Features: Why You'll Never Know Your True Success on Amazon Without Organic Data
Connect ads with organic data via AMC Paid Features. Incrementality, 60-month lookback & CLV: your lever for real market growth.
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ContentFrom IDQ to CDQ: Why Amazon Now Scores the Semantic Quality of Your Product Data
Amazon is replacing IDQ with the AI-powered CDQv3. Learn how the weighting works and how to successfully reach Grade A.
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AdvertisingConnected TV: How premium streaming becomes a performance lever
Connected TV is more than classic TV advertising. We show you how to use the Amazon DSP to reach your audience in the living room.
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ContentAmazon Rufus AI: How to Optimize Your Products for the New Era of AI Search
Amazon Rufus as an AI shopping assistant: learn in our guide how to optimize your products for generative search.
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AnalyticsPractical AMC Use Case: ASIN Cross-Sell Analysis
Practical Amazon Marketing Cloud use case: ASIN cross-sell analysis for better product recommendations and higher basket value.
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AdvertisingAmazon DSP & PPC advertising case study: best practice from the automotive sector
Amazon DSP and PPC advertising in the automotive sector: best practice case study with campaign strategy and results.
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ConsultingWhat Really Matters When Choosing an Amazon Agency
A specialised agency, a generalist media agency or your own team with a tool? Three models, eight criteria, and the points where each of them wins.
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