The Amazon Marketing Cloud (AMC) is deeply integrated into every Xingu process. We bring anonymized signals together across the entire customer journey – from full-funnel attribution to product affinity to customer lifetime value. That takes you beyond simple last-click metrics and lets you make media decisions based on real purchase behavior.
Standard reporting only shows the tip of the iceberg. Sound familiar?
Standard metrics credit success to the last click – the real contribution of video and display ads to revenue stays invisible.
What a real new-to-brand customer actually costs per channel is almost impossible to pin down without AMC.
Standard tools won't show you which sequence of touchpoints – such as DSP → search – actually drives the purchase.
How many ad exposures a purchase really needs – and at what point budget just burns in oversaturation – stays guesswork.
The standard tier answers most questions right away. For everything else, we build the analysis ourselves.
Standard – with Pacvue as a strong partner.
Data-driven campaign evaluation from over 30 predefined AMC reports – for more precision in planning and management, without your own data team. This covers the questions that come up again and again in day-to-day business.
Custom-built – for us, there's no such thing as "can't be done".
Every question becomes its own AMC query and, from there, a tailored dashboard – from deep analysis to concrete activation in campaigns and audiences. Even when the analysis didn't exist before.
Eight examples as a first impression of what's possible with Amazon Marketing Cloud – beyond the last-click view. In fact, AMC answers many more questions, tailored to your brand and your goals.
What real influence do video & display ads have on revenue – beyond a simple "last click"?
Which products are frequently bought together or in sequence, to build better bundles?
What else do our buyers purchase on Amazon (lifestyle & competitors), to sharpen targeting?
Which sequence of touchpoints (e.g. DSP → search) converts most efficiently?
How many ad exposures does a conversion need – without wasting budget on oversaturation?
Which campaigns bring loyal, high-value repeat buyers instead of one-off bargain hunters?
Exactly where in the funnel (view → add-to-cart → purchase) do we lose the customer?
What does acquiring a new customer (NTB / CAC) really cost per channel?
How we turn AMC data into measurable growth – using customer lifetime value per ASIN as the example.
We calculate the customer lifetime value per ASIN for new-to-brand customers over their 12-month post-purchase journey – making the value of every ASIN visible.
We translate the analysis into concrete actions and apply one of four tactics per ASIN: increase, maximize, reduce or stop spend.
After three months, we re-evaluate – and demonstrate a significant uplift in 12-month CLV across the entire account.
Analysis is only as valuable as its execution – here, the insights flow directly into your campaigns.
How we used the Amazon Marketing Cloud to make customer lifetime value per ASIN controllable – a question no standard report answers.
Custom analysis: from one-off purchase to plannable customer value
The brand wanted to grow beyond one-off sales – and understand which ASINs and campaigns bring loyal, high-value new customers for the long run instead of one-off bargain hunters.
Using the Amazon Marketing Cloud, we calculated the 12-month CLV per ASIN for new customers and applied one of four spend tactics per ASIN. After three months, a follow-up evaluation showed a clear CLV uplift across the entire account.
This analysis doesn't exist in any standard report: it links new-customer purchases with twelve months of follow-up behavior and turns it into a control metric per ASIN. That's exactly why we build our own AMC queries – for us, there's no such thing as "can't be done".
higher 12-month customer lifetime value for new customers after AMC-driven activation.
predefined AMC reports plus custom dashboards for any question.
Made the impact of video & display visible beyond the last click.
Calculated per ASIN and managed through four targeted spend tactics.
Real new-customer cost per channel, transparent instead of estimated.
A sample of projects where our work
was not just visible but measurably successful –
with feedback from brands that bet on performance.
Valentin BitzKey Account Manager · HekatronWorking with Xingu allowed us to take our Amazon presence to a new level. We were especially convinced by the holistic approach: from SEO-optimized B+ Content to new, appealing B+ images to extensive A+ Content that clearly highlights our USPs — every piece fit together perfectly.
Yingyan CaoChannel Marketing Manager · HUAWEIA reliable partner with efficiency, precision and agility that fits our day-to-day business very well!
Daniela HirschmannDeputy Sales Director GSA · Epoch TraumwiesenThe effective and uncomplicated collaboration with Xingu has significantly contributed to the revenue growth of our brands. The whole team is always very reliable, attentive, helpful and proactive. We value our cooperation highly.
Anabel GudeTeam Lead Marketing E-Commerce · OsramWorking with Xingu is simply fun: fast, solution-oriented and absolutely reliable. The coordination was very pleasant and the result fully met our expectations – a clear recommendation!
Akin EsenLead Digital Marketing · ASUSFor years, Xingu has kept developing our collaboration and our campaign setup. This lets us steer our large and complex product portfolio in Sponsored Ads and DSP optimally and at a granular level at all times.
Sabrina KreuelsHead of e-Commerce · MedisanaXingu gets straight to the point on Amazon – uncomplicated, effective and focused.
Lara KoopmannMarketing Communications Manager · SegwayFrom preparation to execution, the launch of our scooter was a complete success – data-driven, scalable and smartly supported by targeted placements such as Prime Video.
Anja RitterE-Commerce/Sales and Trainer · Cloer Elektrogeräte GmbHA likeable team with fast, high-quality results! We work with the agency on B+ Content and are thrilled with the quick and reliable execution. The collaboration is uncomplicated and a lot of fun. We can recommend the agency without hesitation.
Karin SchaumbergerHead of Sales & Marketing · emporia TelecomWith the Xingu team we found the perfect partner for our Amazon Vendor account, scaling the business at will: from managing the PAN-EU accounts and vendor manager support to catalogue creation. Thank you to the Xingu team for our great shared successes.
We work with the leading technology and platform partners – to your advantage.
As a Pacvue partner, we turn AMC insights into automated control and 24/7 reporting – analysis and activation in one system.
As an Amazon Advanced Partner, we work directly within the Amazon Marketing Cloud – with early access to new AMC features and insights, before the competition even hears about them.
We make data usable – from deep analysis to concrete activation. Fast, flexible and always with the bigger picture in view.
Shoots faster than his shadow – with know-how and end-to-end solutions on Amazon.
Master of metrics: pairs media know-how with solid performance expertise, right on target.
Steers accounts with team spirit and slots DSP campaigns home as cleanly as a penalty.
Sets the pace: steers advanced retail projects as fast as she rides her road bike.
Serves up e-commerce strategies with a love of detail and a proven recipe for success.
Knows online marketplaces like the back of his hand and scores with deep seller expertise.
Her positive energy works like magic: puts a smile on every client's face.
The director: wins people over with unshakable composure and Oscar-worthy film knowledge.
Turns a gift for languages and market expertise into charming growth curves – with savoir-faire.
Formula 1 speed: works flat out with lightning-fast reactions.
Navigates the advertising universe: combines SPAD and DSP with pinpoint AMC measurement.
Architect of digital worlds: builds rock-solid infrastructure and future-proof IT solutions.
Always keeps the big picture in view, pairing holistic thinking with innovative ideas.
As fired up as Steve Jobs with a fresh idea: keeps the innovative approaches coming.
Combines feel-good vibes with holistic content strategies.
Runs like Swiss clockwork, with a love of detail and the happiest clients around.
Our content playmaker: delivers creative assists and finishes that hit the target.
Creative like Walt Disney facing a blank sheet of paper – one-of-a-kind concepts are born.
Stages products like a director stages a film – every scene lands, every word sells.
Blends media know-how with sales instinct and takes brands where reach really counts.
Thinks brands without borders: combines outstanding marketing know-how with analytical sharpness and creative ideas.
A privacy-compliant clean room from Amazon. It brings anonymized signals together across the entire customer journey – the foundation for analysis beyond simple last-click metrics.
Basic Analyses are fast standard evaluations from over 30 predefined reports. Custom Projects are individual, complex analyses for specific questions – from deep analysis to concrete activation in campaigns and audiences.
No. We handle setup, queries and interpretation, and deliver you easy-to-understand dashboards plus concrete recommendations.
The insights flow directly into activation: sharper targeting, more efficient frequency, and targeted budget control per ASIN and channel.
Yes. AMC works with aggregated, anonymized data in a protected environment – with no access to individual personal data.
We clarify your key questions, check the available data sources, and start with the right standard reports – custom analyses are then built on top as needed.