Skip to content
Advertising Solutions

Amazon Advertising & Retail Media – strategically designed

Whether you sell on Amazon, want to use Amazon's reach without your own shop, or advertise beyond Amazon: we bundle Amazon Ads and retail media into three coordinated solutions – data-driven, technology-powered and backed by deep Amazon expertise.

In short

Endemic or non-endemic – what does that mean?

The key distinction in Amazon Advertising is whether you sell on Amazon yourself.

Endemic

Endemic advertisers sell on Amazon themselves. Advertising pays directly into sales on their own product detail pages – from Sponsored Ads to Amazon DSP to Streaming TV, across the full funnel to the purchase.

Non-Endemic

Non-endemic advertisers don't sell on Amazon — think brands from automotive, insurance or entertainment. They use Amazon's reach and first-party data for branding and reach via DSP, streaming, video and display – with no Amazon shop of their own.

Service Finder

Find the services that fit you

Not sure which services you need? Answer a few short questions – and get a tailored recommendation from all Xingu services.

Frage 1

Team

Our Amazon experts

We scale brands on Amazon – with advertising that truly moves the needle. Fast, flexible and always with the bigger picture in view.

Did we spark your interest?

We look forward to hearing from you.

Book a call →