MediaMarkt Saturn
Retail media in consumer electronics.
Ads on mediamarkt.de and saturn.de put your products front and center exactly when shoppers compare electronics and home appliances.
Marketplace Ads
Retail media on every marketplace – not just Amazon
Your customers also shop at MediaMarkt Saturn, OTTO, eBay and Kaufland. We put your products front and center there with targeted ads – using the same data-driven management that makes our Amazon campaigns succeed.
Your challenges
Most advertisers fight the same battles
Every marketplace has its own ad formats, its own tools and its own rules. Sound familiar?
Every marketplace works differently
Ad consoles, formats and bidding logic differ from platform to platform – Amazon know-how can't simply be copied over.
Products get lost
Shoppers on MediaMarkt Saturn, OTTO, eBay and Kaufland search for specific products too – without ads, your listings easily get buried.
Budget without an overview
Campaigns are scattered across several accounts. Which marketplace contributes what stays unclear.
No capacity in the team
Every additional marketplace means more setup, more upkeep and more reporting – on top of day-to-day Amazon business.
Our services
Marketplace ads on the most important marketplaces
MediaMarkt Saturn, OTTO, eBay, Kaufland and more – we take care of setup, management and optimization of your campaigns.
OTTO
Visibility in one of Germany's largest online shops.
With Sponsored Product Ads, we place your products in search and category pages on otto.de – managed for revenue and efficiency, not clicks.
eBay
Reach for your listings.
With Promoted Listings, we increase the visibility of your listings on eBay – with a clear bidding strategy and ongoing optimization for profitability.
Kaufland
Growth on Kaufland Marketplace.
Sponsored Product Ads on Kaufland – as for Dehner, where ad revenue grew by 198% in peak season while ACOS fell by 57%.
Our way of working
Strategy meets high-speed execution
There's no one-size-fits-all with us — just a process tailored to your marketing goals, your audiences and your budget.
01
Marketplace check & potential analysis
We check which marketplaces your products are listed on and where advertising pays off most – and set goals, budgets and priorities.
02
Setup & campaign structure
We set up the ad accounts, structure campaigns by assortment and goals, and build them properly on every marketplace.
03
Cross-marketplace management
We steer budget to where it drives the most revenue and carry proven strategies from Amazon over to every platform – adapted to each one's own logic.
04
Reporting & optimization
Ad revenue, ACOS and TACOS per marketplace at a glance. Based on this, we continuously optimize bids, keywords and budgets.
05
Agile management & high-speed service
There's no "set and forget" with us. We test, analyze and scale in a continuous loop and react to market changes in real time – as an extension of your own team.
Synergies
Advertising unfolds its full effect in combination
These Xingu services complement your marketplace ads perfectly – one click to the right solution.
Amazon Ads for Endemics
Sponsored Ads and DSP on Amazon – the foundation your strategy for additional marketplaces builds on.
Learn more →Strategic Retail Consulting
Holistic consulting is our promise: we guide you strategically through the Amazon and retail media ecosystem – pragmatic, fast and with a real competitive edge.
Learn more →Content Creation
Strong product images, A+ Content and Brand Store make sure your ads aren't just seen but bought — where visibility meets persuasion.
Learn more →Success Case
Dehner on Kaufland: more revenue, and more efficient too
How one account nearly tripled ad revenue during the gardening season.
Dehner
Retail media doesn't stop at Amazon – Kaufland Marketplace, with Xingu since early 2026
Starting point
In early 2026, we took over management of the Kaufland account – a few months before the gardening season, the most important period of the year for a garden specialist retailer. That's exactly when it's decided whether an account buys reach or drives revenue.
What the numbers show
From May 2025 to May 2026, ad revenue grew by 198%, while ACOS fell by 57%. Together, those numbers point to a third one you can derive yourself: media spend grew by only around 28%. Nearly triple the ad revenue – for about a quarter more budget.
Why the comparison holds up
The comparison is peak season against peak season, May against May. That means seasonality isn't baked into the result. The 40% drop in TACOS also shows that it's not just the ad-driven share that grew, but the marketplace business as a whole – roughly doubling, by the numbers.
The Xingu impact
+0 %
more ad revenue on the Kaufland Marketplace – peak season May 2025 vs. May 2026.
−0 %
ACOS: ad cost per euro of ad revenue more than halved.
−0 %
TACOS: ad cost as a share of total revenue also dropped significantly.
+0 %
conversion rate – the traffic bought now converts to purchases roughly three times as often.
Growth and efficiency at once
+198% ad revenue on around 28% more media spend – calculated from ACOS and ad revenue.
Impact beyond the ads
The drop in TACOS shows: the marketplace business grew as a whole.
Peak season vs. peak season
Calculated May against May – the same period, no seasonal effects in the result.
Testimonials
What our clients say about us
A sample of projects where our work
was not just visible but measurably successful –
with feedback from brands that bet on performance.
Valentin BitzKey Account Manager · HekatronWorking with Xingu allowed us to take our Amazon presence to a new level. We were especially convinced by the holistic approach: from SEO-optimized B+ Content to new, appealing B+ images to extensive A+ Content that clearly highlights our USPs — every piece fit together perfectly.
Yingyan CaoChannel Marketing Manager · HUAWEIA reliable partner with efficiency, precision and agility that fits our day-to-day business very well!
Daniela HirschmannDeputy Sales Director GSA · Epoch TraumwiesenThe effective and uncomplicated collaboration with Xingu has significantly contributed to the revenue growth of our brands. The whole team is always very reliable, attentive, helpful and proactive. We value our cooperation highly.
Anabel GudeTeam Lead Marketing E-Commerce · OsramWorking with Xingu is simply fun: fast, solution-oriented and absolutely reliable. The coordination was very pleasant and the result fully met our expectations – a clear recommendation!
Akin EsenLead Digital Marketing · ASUSFor years, Xingu has kept developing our collaboration and our campaign setup. This lets us steer our large and complex product portfolio in Sponsored Ads and DSP optimally and at a granular level at all times.
Sabrina KreuelsHead of e-Commerce · MedisanaXingu gets straight to the point on Amazon – uncomplicated, effective and focused.
Lara KoopmannMarketing Communications Manager · SegwayFrom preparation to execution, the launch of our scooter was a complete success – data-driven, scalable and smartly supported by targeted placements such as Prime Video.
Anja RitterE-Commerce/Sales and Trainer · Cloer Elektrogeräte GmbHA likeable team with fast, high-quality results! We work with the agency on B+ Content and are thrilled with the quick and reliable execution. The collaboration is uncomplicated and a lot of fun. We can recommend the agency without hesitation.
Karin SchaumbergerHead of Sales & Marketing · emporia TelecomWith the Xingu team we found the perfect partner for our Amazon Vendor account, scaling the business at will: from managing the PAN-EU accounts and vendor manager support to catalogue creation. Thank you to the Xingu team for our great shared successes.
Partnerships
Strongly connected
We work with the leading technology and platform partners – to your advantage.
Pacvue
As a Pacvue partner, we run your campaigns with market-leading retail media technology – setup, automation and 24/7 reporting in one system.
Amazon Ads Advanced Partner
We are an Amazon Advanced Partner – with a direct line to Amazon, exclusive beta access and ad formats before the competition even hears about them.
Team
Our marketplace experts
We scale brands on Amazon and the marketplaces beyond it – with advertising that truly moves the needle. Fast, flexible and always with the bigger picture in view.
Levent Iscan
Shoots faster than his shadow – with know-how and end-to-end solutions on Amazon.
Marcel Wischhusen
Master of metrics: pairs media know-how with solid performance expertise, right on target.
Josef Hartmann
Steers accounts with team spirit and slots DSP campaigns home as cleanly as a penalty.
Caroline Book
Sets the pace: steers advanced retail projects as fast as she rides her road bike.
Caroline Preuß
Serves up e-commerce strategies with a love of detail and a proven recipe for success.
Moritz Wehmeier
Knows online marketplaces like the back of his hand and scores with deep seller expertise.
Jennifer Bojovic
Her positive energy works like magic: puts a smile on every client's face.
Maximilian Fater
The director: wins people over with unshakable composure and Oscar-worthy film knowledge.
Zoé Deleu
Turns a gift for languages and market expertise into charming growth curves – with savoir-faire.
Fiona Munzert
Formula 1 speed: works flat out with lightning-fast reactions.
Jingyu Wu
Navigates the advertising universe: combines SPAD and DSP with pinpoint AMC measurement.
Ivan Pervushin
Architect of digital worlds: builds rock-solid infrastructure and future-proof IT solutions.
Manuel Siedler
Always keeps the big picture in view, pairing holistic thinking with innovative ideas.
Alexander Nelkenstock
As fired up as Steve Jobs with a fresh idea: keeps the innovative approaches coming.
Stefan Kotous
Combines feel-good vibes with holistic content strategies.
Celina Paas
Runs like Swiss clockwork, with a love of detail and the happiest clients around.
Christopher Golgert
Our content playmaker: delivers creative assists and finishes that hit the target.
Ariadni Karalis
Creative like Walt Disney facing a blank sheet of paper – one-of-a-kind concepts are born.
Dennis Holthaus
Stages products like a director stages a film – every scene lands, every word sells.
Steffen Buchholz
Blends media know-how with sales instinct and takes brands where reach really counts.
Victoria Stegemann
Thinks brands without borders: combines outstanding marketing know-how with analytical sharpness and creative ideas.
FAQ
Frequently asked questions about working together
Ads on online marketplaces beyond Amazon, such as MediaMarkt Saturn, OTTO, eBay and Kaufland. Most are sponsored product formats that highlight your products in search results and on product pages.
Many customers don't only shop on Amazon. Ads on additional marketplaces reach more buyers and make your growth less dependent on a single platform.
Among others, MediaMarkt Saturn, OTTO, eBay and Kaufland. If you are active on other marketplaces, just get in touch.
Yes – marketplace ads promote products that are listed on the respective marketplace. If you don't sell there yet, we'll work out in our first call which marketplace fits your assortment.
Through ad revenue, ACOS, TACOS and conversion rate per marketplace. That shows you which platform contributes what – and we shift budget to where it delivers the most.
After a conversation about your goals and assortment, we review your marketplace accounts and develop a suitable strategy. Then we take over setup, management and reporting.