Skip to content
Analytics Solutions

Data & analytics – the backbone of our work

Retail, media and content signals brought together in one data picture: from deep analyses in the Amazon Marketing Cloud to ongoing monitoring of market, competition and share of voice. That's how data turns into concrete decisions – and decisions into measurable growth.

Two depths

Standard where standard is enough – custom-built where it matters

A strong standard setup answers most questions immediately. For everything else, we build the analysis ourselves.

01

Standard analyses

With Pacvue as a strong partner

The fast way to solid numbers. We rely on market-leading technology – from day one, you benefit from proven tools.

  • Dashboards for Share of Voice, marketplace, digital shelf and content
  • Merchandising, supply chain and market insights in the same data picture
  • Over 30 predefined AMC reports, ready to use immediately
  • Alerts that fire before revenue or budget suffer

Covers the essentials – without project overhead and without your own data team.

02

Custom analyses

Individual AMC projects

If your question isn't answered by any standard report, we build the analysis. Every question becomes its own AMC query and, from there, a tailored dashboard – from the analysis to activation in campaigns and audiences.

  • Customer lifetime value per ASIN instead of a flat figure per account
  • Gateway ASIN and basket analyses for better bundles
  • Impact of video and display beyond the last click
  • Results that feed straight back into audiences and bids

We build custom solutions – even when they didn't exist before.

For us, there's no such thing as ‘can't be done’. If the question can be answered, we find a way – and if the way doesn't exist yet, we build it.

In short

One data picture leads to better decisions

Retail, media and content signals – brought together into one data picture.

Retail signals

Availability, Buy Box, stock, prices and competitor promotions: diverse retail signals are the foundation for every kind of optimization.

Media signals

Ad data shows where demand is created, where it's captured and where it's wasted – the basis for efficient targeting.

Content signals

Content signals support ASIN selection and bid optimization – so budget flows to where the content converts.

Service Finder

Find the services that fit you

Not sure which services you need? Answer a few short questions – and get a tailored recommendation from all Xingu services.

Frage 1

Team

Our Amazon experts

We scale brands on Amazon – with advertising that truly moves the needle. Fast, flexible and always with the bigger picture in view.

Did we spark your interest?

We look forward to hearing from you.

Book a call →