Want to reach new audiences without selling on Amazon yourself? Through Amazon DSP, Streaming TV, online video and high-impact display, you can tap into Amazon's reach and first-party data – for brands and media agencies, with no Amazon shop required.
All brand, name and image rights to the material shown belong to their respective owners. Nissan is a client of Xingu Advertising GmbH – we are solely responsible for managing the ad campaigns and have no relationship beyond that with the brands shown.
Reach is expensive, audiences are hard to pin down, and impact often stays unclear. Sound familiar?
Classic channels deliver reach, but rarely the right audience — budget leaks away in wasted impressions.
The impact and attribution of your awareness spend stay hard to measure.
Without third-party cookies, there's no reliable data left for precise targeting.
Without an Amazon shop of your own, you lack direct access to Amazon's purchase and streaming signals.
From Amazon DSP to Streaming TV to high-impact display – usable on their own or as a holistic system.
Measurable results with a custom Amazon DSP strategy.
Programmatic campaigns aligned to your funnel goals – from awareness to activation to retargeting. With the Amazon DSP entity seat, we steer directly: no detours, no limitations.
Reach on the big screen.
Streaming TV campaigns via Prime Video Ads, curated CTV bundles and Fire TV placements. Steered with Amazon signals and AMC data – ideal for awareness and launches.
Communities and mobile environments.
Twitch campaigns, online video including vertical video, and audio ads – reach in engaged communities and mobile environments, steered with Amazon data.
Impact that goes far beyond standard banners.
Exclusive high-impact display formats – above all In-Article Ads in premium editorial environments – combined with precise Amazon-data targeting for maximum attention.
There's no one-size-fits-all with us — just a process tailored to your marketing goals, your audiences and your budget.
We analyze your marketing goals, audiences and competitive environment – and define which Amazon data segments and channels reach your relevant users most efficiently.
Our direct line to Amazon gives you exclusive insights and beta access, so you move before the competition even hears about it. High-end tools set up your campaigns faster and more precisely.
We end the silo thinking: by seamlessly connecting Streaming TV and online video with Amazon DSP, we guide users along one continuous journey – from first awareness to activation.
With the Amazon Marketing Cloud (AMC), we make visible what others can only guess. We analyze the reach, frequency and impact of your campaigns and optimize the media mix where it returns the most.
There's no "set and forget" with us. We test, analyze and scale in a continuous loop and react to market changes in real time – as an extension of your own team.
This Xingu service complements your non-endemic campaigns perfectly.
How a brand with no Amazon shop of its own used Amazon's reach and data for a launch.
Non-endemic in its purest form: full Amazon reach, not a single sale on Amazon
The new, fully electric Micra needed broad awareness – among an audience that watches classic TV less and less. Reach alone wasn't the problem. The open question was who it would reach: linear TV delivers ratings, but no answer to which household saw the spot and what happened next.
The 20-second spot ran as a Fire TV homescreen ad directly on the start screen and via Streaming TV in the Prime Video environment. Anyone who saw it was re-engaged through Amazon DSP – with online video and high-impact display in premium editorial environments.
In the Amazon Marketing Cloud, we brought reach, frequency and impact together: which combination of homescreen, Streaming TV and display drove traffic to the model page – and how many households were reached incrementally on top of linear TV.
more model-page views during the campaign compared to the prior period.
more brand searches – measured as uplift versus the unexposed control group.
video completion rate on Fire TV and in the Streaming TV environment.
of the households reached were unreachable via linear TV – incremental reach.
Targeting based on Amazon signals instead of third-party data.
Homescreen, Streaming TV and display work together.
Traceable via AMC all the way to action on the model page.
A sample of projects where our work
was not just visible but measurably successful –
with feedback from brands that bet on performance.
Valentin BitzKey Account Manager · HekatronWorking with Xingu allowed us to take our Amazon presence to a new level. We were especially convinced by the holistic approach: from SEO-optimized B+ Content to new, appealing B+ images to extensive A+ Content that clearly highlights our USPs — every piece fit together perfectly.
Yingyan CaoChannel Marketing Manager · HUAWEIA reliable partner with efficiency, precision and agility that fits our day-to-day business very well!
Daniela HirschmannDeputy Sales Director GSA · Epoch TraumwiesenThe effective and uncomplicated collaboration with Xingu has significantly contributed to the revenue growth of our brands. The whole team is always very reliable, attentive, helpful and proactive. We value our cooperation highly.
Anabel GudeTeam Lead Marketing E-Commerce · OsramWorking with Xingu is simply fun: fast, solution-oriented and absolutely reliable. The coordination was very pleasant and the result fully met our expectations – a clear recommendation!
Akin EsenLead Digital Marketing · ASUSFor years, Xingu has kept developing our collaboration and our campaign setup. This lets us steer our large and complex product portfolio in Sponsored Ads and DSP optimally and at a granular level at all times.
Sabrina KreuelsHead of e-Commerce · MedisanaXingu gets straight to the point on Amazon – uncomplicated, effective and focused.
Lara KoopmannMarketing Communications Manager · SegwayFrom preparation to execution, the launch of our scooter was a complete success – data-driven, scalable and smartly supported by targeted placements such as Prime Video.
Anja RitterE-Commerce/Sales and Trainer · Cloer Elektrogeräte GmbHA likeable team with fast, high-quality results! We work with the agency on B+ Content and are thrilled with the quick and reliable execution. The collaboration is uncomplicated and a lot of fun. We can recommend the agency without hesitation.
Karin SchaumbergerHead of Sales & Marketing · emporia TelecomWith the Xingu team we found the perfect partner for our Amazon Vendor account, scaling the business at will: from managing the PAN-EU accounts and vendor manager support to catalogue creation. Thank you to the Xingu team for our great shared successes.
We work with the leading technology and platform partners – to your advantage.
As a Pacvue partner, we run your campaigns with market-leading retail media technology – setup, automation and 24/7 reporting in one system.
We are an Amazon Advanced Partner – with a direct line to Amazon, exclusive beta access and ad formats before the competition even hears about them.
We scale brands on Amazon – with advertising that truly moves the needle. Fast, flexible and always with the bigger picture in view.
Shoots faster than his shadow – with know-how and end-to-end solutions on Amazon.
Master of metrics: pairs media know-how with solid performance expertise, right on target.
Steers accounts with team spirit and slots DSP campaigns home as cleanly as a penalty.
Sets the pace: steers advanced retail projects as fast as she rides her road bike.
Serves up e-commerce strategies with a love of detail and a proven recipe for success.
Knows online marketplaces like the back of his hand and scores with deep seller expertise.
Her positive energy works like magic: puts a smile on every client's face.
The director: wins people over with unshakable composure and Oscar-worthy film knowledge.
Turns a gift for languages and market expertise into charming growth curves – with savoir-faire.
Formula 1 speed: works flat out with lightning-fast reactions.
Navigates the advertising universe: combines SPAD and DSP with pinpoint AMC measurement.
Architect of digital worlds: builds rock-solid infrastructure and future-proof IT solutions.
Always keeps the big picture in view, pairing holistic thinking with innovative ideas.
As fired up as Steve Jobs with a fresh idea: keeps the innovative approaches coming.
Combines feel-good vibes with holistic content strategies.
Runs like Swiss clockwork, with a love of detail and the happiest clients around.
Our content playmaker: delivers creative assists and finishes that hit the target.
Creative like Walt Disney facing a blank sheet of paper – one-of-a-kind concepts are born.
Stages products like a director stages a film – every scene lands, every word sells.
Blends media know-how with sales instinct and takes brands where reach really counts.
Thinks brands without borders: combines outstanding marketing know-how with analytical sharpness and creative ideas.
Yes. As a non-endemic advertiser, you use Amazon's reach and first-party data via Amazon DSP, Streaming TV, online video and high-impact display – with no Amazon shop of your own.
It's especially suited for brands that don't sell on Amazon – such as automotive, insurance or entertainment – as well as for media agencies looking to tap Amazon inventory for their clients.
Amazon has unique, logged-in purchase and streaming signals. That lets you reach relevant audiences with precision – even in a world without third-party cookies.
Through the Amazon Marketing Cloud (AMC) and brand metrics, we analyze the reach, frequency and impact of your campaigns and optimize the media mix with data.
Yes. We build and manage Amazon DSP and media campaigns for agencies and their clients too – including setup and workshops on request.
After an initial deep dive into your goals and audiences, we develop a tailored media strategy. From day one, you benefit from our direct line to Amazon.