Xingu success stories
Einhell
Amazon DSP at best practice level: Einhell relies on Xingu for targeted scaling
What does an ideal DSP case on Amazon look like? This best practice case shows how we, as an Amazon agency, worked with Einhell to implement a highly granular DSP setup to efficiently scale a complex product portfolio. The results prove it: Those who address target groups precisely and structure their ads in a data-driven way increase sales and advertising impact in equal measure – a strong example of Amazon Advertising with strategy.
# Line Items:
1.000+
# Creatives:
200+
Initial situation
Einhell wanted to specifically reflect the diversity of its product range in its Amazon advertising. The goal was clear: both performance and budget efficiency were to be optimized through a differentiated campaign structure. At the same time, the customer journey was to be individually designed and supported depending on the product type and target group. The challenge was to implement these requirements in a technically clean and scalable way in the Amazon DSP.
Details
As an experienced Amazon agency for DSP Advertising, we developed a deeply structured campaign setup with over 100 orders, more than 1,000 line items and over 200 individual creatives. Each relevant product segment was given its own structure – from targeting and messaging to placement within the customer journey.
Thanks to the granular structure, we were able to precisely address different target groups with relevant advertising content – from entry-level products to premium solutions. The creatives used were adapted precisely to the use case, the product promise and the platform in order to achieve maximum relevance.
The setup was continuously optimized in close coordination with the client and controlled based on data. The focus was not only on sales, but also on the long-term development of efficient structures for sustainable growth in the Amazon channel.
Results
Significant increases in sales and a measurably improved target group approach in Amazon Advertising. The granular structure not only increased DSP performance, but also stabilized it in the long term. At the same time, budget efficiency was improved as wastage due to blurred targeting was minimized.
The Einhell case impressively demonstrates how data-driven campaign design via Amazon DSP works – not as a standard solution, but as a customized architecture that is aligned with the brand strategy, product range and target groups. A real best practice example of Amazon Ads with maximum impact.
Do you have a complex product portfolio on Amazon and are looking for an agency that can implement your DSP campaigns strategically and scalably?
Then Xingu is the right partner for you. With data-driven setup, creative know-how and operational precision, we ensure that your Amazon Ads make an impact.
Make a no-obligation inquiry now and develop your own best case.
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