Xingu success stories
Garnier
PPC on Amazon that works: Sponsored Ads & DSP strategy for Garnier
In this Amazon case, we show how our agency helped Garnier to achieve maximum visibility and performance with the help of a scalable PPC strategy using Sponsored Ads and Amazon DSP. The example illustrates how strong brands can significantly expand their presence on Amazon through targeted advertising measures and content optimization and at the same time measurably improve their return on advertising spend.
Retail-Sellout:
+249%
ROAS:
+189%
Detail Page Views:
+262%
Initial situation
The challenge was to make the vitamin C serum significantly more visible on Amazon, both in the paid and organic areas. The aim was to massively increase retail sellout, improve positioning on generic keywords and significantly increase advertising efficiency at the same time. The focus was on a cross-channel strategy that combines performance, visibility and content.
Details
As an experienced Amazon agency, we developed a targeted PPC strategy that focused on a strong presence in all relevant Sponsored Ads formats – including Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored Brand Video. The strategy was based on a deliberate over-investment in generic keywords to strengthen organic reach and exploit new customer potential.
We also optimized the content around the product: new A+ premium content, a revamped brand store and a mobile-optimized product presentation helped to improve conversion rates and professionalize the customer journey. We also focused on clean segmentation and creative playout in ad creation and targeting via DSP in order to achieve maximum visibility in the target group.
Results
The results speak for themselves: retail sellout increased by 249 %, while ROAS improved by 189 %. The number of clicks on the ads increased by 225%, with a 19% lower CPC. At the same time, the number of detail page views grew by 262 % and brand-related search queries by 79 %. Particularly strong: the main keyword was improved to second place in the organic ranking – a clear indicator of the combination of efficient advertising and sustainable SEO impact.
This best practice case shows how a consistently implemented Amazon PPC strategy using sponsored ads and DSP not only enables short-term campaign successes, but also long-term market positioning.
Are you looking for an agency that can take your Amazon campaigns to the next level with sponsored ads, DSP and data-based PPC?
Then our approach is just right for you.
Contact us now without obligation and create your best case on Amazon together.
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