Xingu success stories
Napoleon Grill
Branding with streaming TV: Prime Video Ads for Napoleon - a best practice from the field
How can brand awareness be effectively increased on Amazon and beyond? This best practice case from the field of Prime Video Advertising (PVA) shows how our Amazon agency Xingu implemented a cross-channel streaming TV campaign on Prime Video and Netflix for Napoleon Grills. The result: maximum reach, targeted audience engagement and a measurable increase in brand-related search queries.
Video Completion Rate:
97%
Brand awareness:
+6,5%
Brand searches on Amazon.de:
+80%
Initial situation
To further expand brand awareness in Germany, Napoleon wanted to tap into new and attention-grabbing advertising environments. The focus was on a target group that is discerning, lifestyle-oriented and ready for premium products. Traditional advertising measures were not enough – what was needed was a solution that would attract attention and present the brand in a visually strong way.
Details
Together with Napoleon, we realized a streaming TV campaign on Amazon Prime Video and Netflix – a first for the brand in the German market. The aim was to expand the brand’s presence along the entire customer journey by combining digital reach with emotional moving images.
Through targeted placement on streaming platforms, Napoleon was able to be visible exactly where its target group consumes content – in a relaxed environment and with a high level of attention. The campaign was designed to be completely full-funnel: from awareness to action, from reach to conversion.
Our agency took on the strategic planning as well as the creative implementation and control via Amazon Advertising – with a clear prioritization of the video completion rate (VCR) as a quality indicator for branding effectiveness.
Result
The streaming TV campaign for Napoleon was a complete success. With a video completion rate of 97%, it achieved top results in the area of attention-grabbing moving image advertising. Brand awareness increased by 6.5%, while brand-related searches on Amazon.de increased by 80% – clear evidence of increased brand presence and increased purchase interest.
The case shows how Prime Video Ads and streaming TV can be effectively integrated into the Amazon world – as part of a strategic full-funnel communication that appeals to target groups emotionally and activates them in a measurable way.
Do you want to make your brand big on Amazon – with emotional storytelling, high reach and maximum visibility?
Then talk to Xingu, your Amazon agency for streaming TV, Prime Video Ads and data-based branding.
Get in touch now and start your own PVA best case.
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